Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
Understand the scope of the travel retail industry and learn from exclusive interviews and insights from the best known names in the field with this engaging guide.
Develop the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions.
Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies.
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Get up to date with leadership theory and take responsibility for becoming a more effective leader with this guide complete with supporting exercises, practical examples and rigorous self-assessments.
Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.
Understand the psychological factors which create engaging and inspiring places to work with this accessible overview.
Explore the advertising landscape from a global perspective.
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly... Læs mere