Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience (Bog, Hardback, Engelsk)
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Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

(Bog, Hardback, Engelsk)
Forfattere: Cristina (University of Parma Ziliani, Marco (University of Parma Ieva
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Forlag: Taylor & Francis Ltd

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Beskrivelse

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Cristina (University of Parma Ziliani, Marco (University of Parma Ieva
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 06-01-2025
Første udgivelsesår 2025
Illustrationer 19 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and white; 29 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 322
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 322 pages, 19 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9781032510361