Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. Markedsundersøgelser
  6. Kundeservice
  7. Salg og marketing
  8. Detailhandel og grossistvirksomhed
  9. Loyalty Management: Driving Engagement with Loyalty Programs...

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

(Bog, Paperback / softback, Engelsk)
Forfattere: Cristina (University of Parma Ziliani, Marco (University of Parma Ieva
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Detailhandel og grossistvirksomhed Kundeservice Markedsundersøgelser Reklame Salg og marketing Økonomi, finans, erhvervsliv og ledelse
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Cristina (University of Parma Ziliani, Marco (University of Parma Ieva
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 06-01-2025
Første udgivelsesår 2025
Illustrationer 19 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and white; 29 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 322
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 322 pages, 19 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and whi
Mål 155 x 235 x 21
ISBN-13 / EAN-13 9781032510354