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The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"Small Data presents a... Læs mere
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Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
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In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.
I GURUBOGEN har 100 af verdens førende iværksættere og ledere ordet. De skriver jordnært og uhøjtideligt om innovation,... Læs mere
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This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion.
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First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.
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First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.
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This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.
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This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.
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This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic,... Læs mere
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The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in... Læs mere
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Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.