Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.
High-tech recruiting tools can only help you find candidates. In order to retain the best talent, you need to blend "high-tech" candidate search tools with traditional "high-touch" relationship-based recruiting methods.
Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.
Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies.
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Get up to date with leadership theory and take responsibility for becoming a more effective leader with this guide complete with supporting exercises, practical examples and rigorous self-assessments.
Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.
Understand the psychological factors which create engaging and inspiring places to work with this accessible overview.
Explore the advertising landscape from a global perspective.
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.