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Markedsundersøgelser
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Breaking Up America: Advertisers and the New Media World (Bog, Paperback / softback, Engelsk)A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of... Læs mere
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Marketing Research: Approaches, Methods and Applications in Europe (Bog, Paperback / softback, Engelsk)Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of... Læs mere
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Market Research In Action (Bog, Paperback / softback, Engelsk)Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the... Læs mere
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Essentials of Marketing Research (Bog, Paperback / softback, Engelsk)Earlier edition entered under: William G. Zikmund.
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Consumer Behavior: Science and Practice, International Edition (Bog, Paperback / softback, Engelsk)Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information... Læs mere
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Corporate Social Responsibility in Developing and Emerging Markets: Institutions, Actors and Sustainable Development (Bog, Hardback, Engelsk)A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.
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Designing Effective Web Surveys (Bog, Paperback / softback, Engelsk)Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys.
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Latinos, Inc.: The Marketing and Making of a People (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Bog, Hardback, Engelsk)The book provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20... Læs mere
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition (Mixed media product, Engelsk)Levering: 6 - 9 hverdage
