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Public Relations and Corporate Racial Responsibility (Bog, Hardback, Engelsk)This book introduces corporate racial responsibility (CRR) theory. Scholars and practitioners in public relations, corporate communication, corporate... Læs mere
Levering: Kan forudbestilles (Forventes d. 04-03-2026) -
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Strategic Communication: An Introduction to Theory and Global Practice (Bog, Hardback, Engelsk)This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
Levering: Kan forudbestilles (Forventes d. 23-04-2026) -
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Rethinking Advertising: Ethics and Effectiveness (Bog, Hardback, Engelsk)These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing.
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Advertising in the Age of Persuasion: Building Brand America 1941–1961 (Bog, Hardback, Engelsk)Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
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Places: Identity, Image and Reputation (Bog, Hardback, Engelsk)Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us.... Læs mere
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City Branding: Theory and Cases (Bog, Hardback, Engelsk)The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector... Læs mere
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International Place Branding Yearbook 2011: Managing Reputational Risk (Bog, Hardback, Engelsk)The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and... Læs mere
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan (Bog, Hardback, Engelsk)Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
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Building Brand Value the Playboy Way (Bog, Hardback, Engelsk)Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Social Media and Strategic Communications (Bog, Hardback, Engelsk)Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
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Marketing Big Oil: Brand Lessons from the World’s Largest Companies (Bog, Hardback, Engelsk)Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate... Læs mere
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Pricing, Online Marketing Behavior, and Analytics (Bog, Hardback, Engelsk)Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and... Læs mere
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