Germany: the ancient / classical world (c 800 BCE to c 500 CE) igen
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Marketing Communications for a Digital Age (Bog, Hardback, Engelsk)Gain an invaluable insight into the entire marketing communications process with this contemporary and accessible textbook which integrates both traditional principles and digital techniques.
Levering: Kan forudbestilles (Forventes d. 14-03-2026) -
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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class (Bog, Hardback, Engelsk)This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.
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Epica Book 33: Creative Communications (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Understanding Fashion Scandals: Social Media, Identity, and Globalization (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Tangled Web They Weave: Truth, Falsity and Advertisers (Bog, Hardback, Engelsk)The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity,... Læs mere
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Adland: A Global History of Advertising (Bog, Hardback, Engelsk)Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.
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Advertising Transformed: The New Rules for the Digital Age (Bog, Hardback, Engelsk)Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
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Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (Bog, Hardback, Engelsk)Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
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Digital Consumer Behavior (Bog, Hardback, Engelsk)This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic... Læs mere
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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First (Bog, Hardback, Engelsk)Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
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The Gen Z Frequency: How Brands Tune In and Build Credibility (Bog, Hardback, Engelsk)Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
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Brand Storytelling: Put Customers at the Heart of Your Brand Story (Bog, Hardback, Engelsk)Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.
Status: Skaffevare (forvent 3 - 8 uger)
