Der er 9 underkategorier
Markedsundersøgelser
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Responsible Marketing for Well-being and Society: A Research Companion (Bog, Paperback / softback, Engelsk)This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.
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Proceedings of International Conference on AI and Financial Innovation: AIFI 2025 (Bog, Hardback, Engelsk)This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025.
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The Evolutionary Dynamics of Discursive Knowledge: Communication-Theoretical Perspectives on an Empirical Philosophy of Science (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Behavioral Economics of Brand Choice (Bog, Hardback, Engelsk)This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes... Læs mere
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Negotiating Strategically: One Versus All (Bog, Hardback, Engelsk)Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practical advice.
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Sensory Marketing (Bog, Hardback, Engelsk)The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the... Læs mere
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Building Brand Authenticity: 7 Habits of Iconic Brands (Bog, Hardback, Engelsk)The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they... Læs mere
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (Bog, Hardback, Engelsk)Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers (Bog, Hardback, Engelsk)To stay competitive, firms need to build great products but they also need to lend these products to the... Læs mere
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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Bog, Hardback, Engelsk)For brands to succeed in a competitive environment they need to build a 'loving' relationship with their... Læs mere
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Bog, Hardback, Engelsk)Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
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Advances in Chinese Brand Management (Bog, Hardback, Engelsk)Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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