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Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
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Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
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This book equips readers—both students and communication practitioners--with the theoretical understanding and practical skills... Læs mere
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This book equips readers—both students and communication practitioners--with the theoretical understanding and practical skills... Læs mere
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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a... Læs mere
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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a... Læs mere
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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
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Write effective copy that is concise, contemporary, captivating and customer-focused.
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Discover how to design, develop and implement a successful internal communication strategy to transform your business from the inside out and unlock the power of corporate communication.
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Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.
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Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.