PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Health and Medical Public Relations (Bog, Hardback, Engelsk)This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together... Læs mere
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Classical Rhetoric and Modern Public Relations: An Isocratean Model (Bog, Hardback, Engelsk)This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean... Læs mere
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Public Relations and Communication Management: Current Trends and Emerging Topics (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Political Marketing in the United States (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Women in Public Relations: How Gender Influences Practice (Bog, Paperback / softback, Engelsk)This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and ge
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Bog, Hardback, Engelsk)Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
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The Alignment Factor: Leveraging the Power of Total Stakeholder Support (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Trust, Power and Public Relations in Financial Markets (Bog, Hardback, Engelsk)The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is... Læs mere
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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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New Media, Campaigning and the 2008 Facebook Election (Bog, Paperback / softback, Engelsk)This book examines the way social media changed how candidates campaigned in the 2008 US presidential election, how the media covered the election and how voters received information. It was originally published as a special issue of Mass Communication & Society.
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Strategic Financial and Investor Communication: The Stock Price Story (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
