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Markedsundersøgelser
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Market Research In A Week: Market Research In Seven Simple Steps (Bog, Paperback / softback, Engelsk)Learn in a week, what the experts learn in a lifetime.
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Adobe Analytics For Dummies (Bog, Paperback / softback, Engelsk)"Explore visualization and data fundamentals; Analyze consumer behavior on your digital properties; Apply calculated metrics to advance your analysis"--Cover.
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers (Bog, Hardback, Engelsk)Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
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Decoding the New Consumer Mind: How and Why We Shop and Buy (Bog, Hardback, Engelsk)Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.
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The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers (Bog, Hardback, Engelsk)The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Bog, Paperback / softback, Engelsk)". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of... Læs mere
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Information Masters: Secrets of the Customer Race (Bog, Hardback, Engelsk). Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.
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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods (Bog, Hardback, Engelsk)The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
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Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers (Bog, Paperback / softback, Engelsk)The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.
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Customer Analytics For Dummies (Bog, Paperback / softback, Engelsk)The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.
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Recognizing and Responding to Normalization of Deviance (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Introducing Marketing Research (Bog, Paperback / softback, Engelsk)Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
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