Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information (Bog, Hardback, Engelsk)Find out how to reap the benefits of motivating and engaging the new, direct customer voice The... Læs mere
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Bog, Hardback, Engelsk)Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.
Levering: 6 - 9 hverdage -
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Visual Consumption (Bog, Paperback / softback, Engelsk)Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.
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Lifestyle Market Segmentation (Bog, Paperback / softback, Engelsk)Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes... Læs mere
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Value in Marketing: Retrospective and Perspective Stance (Bog, Hardback, Engelsk)Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
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Taste, Consumption and Markets: An Interdisciplinary Volume (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Shopping Centers: U.S.A. (Bog, Paperback / softback, Engelsk)Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular - or more hazardous than it is today
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Segmentation, Revenue Management and Pricing Analytics (Bog, Paperback / softback, Engelsk)This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
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The Routledge Companion to Consumer Behavior Analysis (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Review of Marketing Research: Volume 5 (Bog, Hardback, Engelsk)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
Levering: 6 - 9 hverdage -
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Rethinking Children as Consumers: The changing status of childhood and young adulthood (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Qualitative Marketing Research: Understanding Consumer Behaviour (Bog, Paperback / softback, Engelsk)Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
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