Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Qualitative Marketing Research: Understanding Consumer Behaviour (Bog, Hardback, Engelsk)Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
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Qualitative Research Methods in Public Relations and Marketing Communications (Bog, Paperback / softback, Engelsk)This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide... Læs mere
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Qualitative Research in Digital Environments: A Research Toolkit (Bog, Paperback / softback, Engelsk)This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
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The Psychology of Consumer Profiling in a Digital Age (Bog, Paperback / softback, Engelsk)This book examines how the field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.
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The Psychology of the Asian Consumer (Bog, Paperback / softback, Engelsk)The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.
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People and Products: Consumer Behavior and Product Design (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Neuromarketing in India: Understanding the Indian Consumer (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain (Bog, Hardback, Engelsk)This book explains the subconscious behaviour of the neuro-consumer and... Læs mere
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Market Assessment with OR Applications (Bog, Hardback, Engelsk)This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.
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The Influence of Values on Consumer Behaviour: The value compass (Bog, Paperback / softback, Engelsk)This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
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Implicative Marketing: For a Sustainable Economy (Bog, Hardback, Engelsk)This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
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The Handbook for Market Research for Life Sciences Companies: Finding the Answers You Need to Understand Your Market (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
