Bemærk: Kan ikke leveres før jul.
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
Bemærk: Kan ikke leveres før jul.
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a four-volume collection of cutting-edge and canonical research on marketing research.
Bemærk: Kan ikke leveres før jul.
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for... Læs mere
Bemærk: Kan ikke leveres før jul.
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Bemærk: Kan ikke leveres før jul.
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
Bemærk: Kan ikke leveres før jul.
First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth.
Bemærk: Kan ikke leveres før jul.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
Bemærk: Kan ikke leveres før jul.
This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.