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Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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The Routledge Companion to Consumer Behavior (Bog, Paperback / softback, Engelsk)This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy (Bog, Paperback / softback, Engelsk)Presents an overview of the importance of conducting different forms of market research to... Læs mere
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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research (Bog, Hardback, Engelsk)Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds... Læs mere
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Luxury and Fashion Marketing: The Global Perspective (Bog, Hardback, Engelsk)The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet... Læs mere
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Intercultural Marketing: Theory and Practice (Bog, Hardback, Engelsk)With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the... Læs mere
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Intercultural Marketing: Theory and Practice (Bog, Paperback / softback, Engelsk)With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the... Læs mere
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Defining, Measuring and Managing Consumer Experiences (Bog, Hardback, Engelsk)This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
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The Customer Experience Model (Bog, Hardback, Engelsk)For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this... Læs mere
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Customer Satisfaction Planning: Ensuring Product Quality and Safety Within Your MRP/ERP Systems (Bog, Hardback, Engelsk)Statistics show that a single satisfied customer can bring a company two new ones but one unsatisfied... Læs mere
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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z (Bog, Hardback, Engelsk)Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues,... Læs mere
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth (Bog, Hardback, Engelsk)Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms... Læs mere
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Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan (Bog, Paperback / softback, Engelsk)The public demand for celebrity culture has become so pervasive that it is an essential element of our... Læs mere
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