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Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Made for China: Success Strategies From China’s Business Icons (Bog, Paperback / softback, Engelsk)Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.
Levering: 6 - 9 hverdage -
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Market Research: The Process, Data, and Methods Using Stata (Bog, Hardback, Engelsk)The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Managing Sustainable Business: An Executive Education Case and Textbook (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Marketing Wisdom (Bog, Hardback, Engelsk)This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.
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Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators (Bog, Hardback, Engelsk)Though Key Performance Indicators (KPIs) may at times seem to be the real driving force behind social systems,... Læs mere
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Bog, Hardback, Engelsk)This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Levering: 6 - 9 hverdage -
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Chinese Consumers: Exploring the World's Largest Demographic (Bog, Hardback, Engelsk)This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Handbook of Market Research (Engelsk)In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a... Læs mere
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Business Statistics for Competitive Advantage with Excel 2019 and JMP: Basics, Model Building, Simulation and Cases (Bog, Paperback / softback, Engelsk)The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.
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Statistics for Marketing and Consumer Research (Bog, Hardback, Engelsk)Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Telephone Survey Methods: Sampling, Selection, and Supervision (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage)
