Bemærk: Kan leveres før jul.
Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.
Bemærk: Kan ikke leveres før jul.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.
Bemærk: Kan ikke leveres før jul.
Though Key Performance Indicators (KPIs) may at times seem to be the real driving force behind social systems,... Læs mere
Bemærk: Kan leveres før jul.
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Bemærk: Kan ikke leveres før jul.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a... Læs mere
Bemærk: Kan ikke leveres før jul.
The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.
Bemærk: Kan ikke leveres før jul.
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
Bemærk: Kan ikke leveres før jul.