Bemærk: Kan ikke leveres før jul.
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all... Læs mere
Bemærk: Kan ikke leveres før jul.
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides... Læs mere
Bemærk: Kan ikke leveres før jul.
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a... Læs mere
Bemærk: Kan ikke leveres før jul.
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book... Læs mere