Markedsundersøgelser
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Ethnography for Marketers: A Guide to Consumer Immersion (Bog, Paperback / softback, Engelsk)Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The... Læs mere
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Leading Edge Marketing Research: 21st-Century Tools and Practices (Bog, Paperback / softback, Engelsk)Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
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The Market Research Toolbox: A Concise Guide for Beginners (Bog, Paperback / softback, Engelsk)An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
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Marketing and Consumer Research in the Public Interest (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Qualitative Market Research
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Understanding the Consumer (Bog, Hardback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Understanding Children as Consumers (Bog, Paperback / softback, Engelsk)Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
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The Low-Income Consumer: Adjusting the Balance of Exchange (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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The Handbook for Focus Group Research (Bog, Paperback / softback, Engelsk)As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique... Læs mere
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Understanding Children as Consumers (Bog, Hardback, Engelsk)Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Levering: Print on Demand (forvent 14 - 30 hverdage) -
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Statistics for Marketing and Consumer Research (Bog, Paperback / softback, Engelsk)Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
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Qualitative Marketing Research: A Cultural Approach (Bog, Hardback, Engelsk)Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing... Læs mere
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