Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Involving Community Members in Focus Groups (Bog, Paperback / softback, Engelsk)Drawing upon years of experience working with communities and present practical strategies for working alongside non-researchers the authors offer tips, advice... Læs mere
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Bog, Hardback, Engelsk)A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Levering: 6 - 9 hverdage -
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Developing Questions for Focus Groups (Bog, Paperback / softback, Engelsk)Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an... Læs mere
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The Consumer Insights Handbook: Unlocking Audience Research Methods (Bog, Hardback, Engelsk)This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but... Læs mere
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The Activation Imperative: How to Build Brands and Business by Inspiring Action (Bog, Hardback, Engelsk)In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local... Læs mere
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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success (Bog, Hardback, Engelsk)Demonstrates how the best companies use the creative application of research, done up front, to... Læs mere
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Kundenpotentialanalyse Im Kundenstamm Von Unternehmen (Bog, Paperback / softback, Tysk)Originally presented as the author's thesis (doctoral)--Katholische Universiteat Eichsteatt, 1994.
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Claims Auf Lebensmitteln Und Involvement: Eine Untersuchung Mit Hilfe Realitaetsnah Gestalteter Choice Experiments (Bog, Paperback / softback, Tysk)Originally presented as the author's thesis (doctoral)--Universiteat Kassel, 2009.
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Absatztreiber Bei Filialisierung Und Franchising Im Ordinalen Vergleich: Konzeptionelle Analyse Auf Basis Der Neuen Institutionen - Oekonomie Und Empirische Ueberpruefung Am Beispiel Des Mobilfunkmarkts (Bog, Paperback / softback, Tysk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Marketing: A Very Short Introduction (Bog, Paperback / softback, Engelsk)This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation... Læs mere
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Voice of the Customer (Bog, Hardback, Engelsk)Demonstrates how Design for Six Sigma's statistical methods can be deployed to identify key customer needs and assess the cost of poor quality, design robust product to meet those needs, optimize product life cycles, and accurately validate their findings.
Levering: Skaffevare (forvent 14 - 30 hverdage)
