Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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The Gen Z Frequency: How Brands Tune In and Build Credibility (Bog, Paperback / softback, Engelsk)Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success (Bog, Paperback / softback, Engelsk)Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
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The Market Research and Insight Yearbook: Transforming Evidence into Impact (Bog, Hardback, Engelsk)Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.
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Fixation: How to Have Stuff Without Breaking the Planet (Bog, Hardback, Engelsk)The disposable nature of “stuff” is the next frontier for the sustainability movement, Fixation explains, while offering a sustainable, simple path forward.
Levering: 6 - 9 hverdage -
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Bog, Hardback, Engelsk)Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market;... Læs mere
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Consumption Behavior and the Effects of Government Fiscal Policies (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Mastering Market Analytics: Business Metrics – Practice and Application (Bog, Paperback / softback, Engelsk)In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation (Bog, Hardback, Engelsk)The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and... Læs mere
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Consumer Culture Theory (Bog, Hardback, Engelsk)This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
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George Gallup in Hollywood (Bog, Paperback / softback, Engelsk)George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and... Læs mere
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