Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Understanding Children as Consumers (Bog, Paperback / softback, Engelsk)Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
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The Low-Income Consumer: Adjusting the Balance of Exchange (Bog, Paperback / softback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage) -
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The Handbook for Focus Group Research (Bog, Paperback / softback, Engelsk)As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique... Læs mere
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Understanding Children as Consumers (Bog, Hardback, Engelsk)Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
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Statistics for Marketing and Consumer Research (Bog, Paperback / softback, Engelsk)Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
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Qualitative Marketing Research: A Cultural Approach (Bog, Hardback, Engelsk)Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing... Læs mere
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Qualitative Marketing Research (Bog, Hardback, Engelsk)Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
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Qualitative Consumer and Marketing Research (Bog, Paperback / softback, Engelsk)Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
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Marketing Research: Planning, Process, Practice (Bog, Paperback / softback, Engelsk)Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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Marketing Research: Planning, Process, Practice (Bog, Hardback, Engelsk)Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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Marketing Research: A Concise Introduction (Bog, Paperback / softback, Engelsk)An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
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The Low-Income Consumer: Adjusting the Balance of Exchange (Bog, Hardback, Engelsk)Levering: Print on Demand (forvent 14 - 30 hverdage)
