Markedsundersøgelser
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Why People (Don’t) Buy: The Go and Stop Signals (Bog, Hardback, Engelsk)Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies (Bog, Hardback, Engelsk)Now, more than ever, customer experience plays a pivotal role in the success and longevity of a... Læs mere
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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Bog, Hardback, Engelsk)This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Bog, Hardback, Engelsk)Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and... Læs mere
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Globalization, Productivity and Production Networks in ASEAN: Enhancing Regional Trade and Investment (Bog, Hardback, Engelsk)This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth.
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Creating Shared Value – Concepts, Experience, Criticism (Bog, Hardback, Engelsk)Over the last years, “Creating Shared Value” has become a much discussed concept in business practice as well as in management theory and especially in the context of corporate social responsibility.
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Chinese Consumers and the Fashion Market (Bog, Hardback, Engelsk)This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.
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An Insight into Mergers and Acquisitions: A Growth Perspective (Bog, Hardback, Engelsk)This book provides an insight in the phenomenon of Mergers and Acquisitions (M&A), including the various forms of corporate... Læs mere
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The Art of Going Global: A Practical Guide to a Firm's International Growth (Bog, Hardback, Engelsk)Levering: 6 - 9 hverdage -
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity (Bog, Hardback, Engelsk)This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism... Læs mere
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Made for China: Success Strategies From China’s Business Icons (Bog, Paperback / softback, Engelsk)Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.
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Market Research: The Process, Data, and Methods Using Stata (Bog, Hardback, Engelsk)The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
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