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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
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With a hands-on approach and advice from industry experts, this guide will enable any construction or architectural practice to make more effective use of the architectural and general press.
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Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural... Læs mere
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Corporate Communication: A Marketing Viewpoint offers an overview of the framework.
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This innovative book connects the disciplines of participatory and development... Læs mere
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The editors of this book have persuaded PR experts from the UK and around the world, and from a variety of PR specialisms operating across different organisational forms, to share their knowledge, experience and some of their secrets.
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This is the first book on climate denial and lobbying that combines the ideology of denial and... Læs mere
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With a view to advancing our understanding of the "frame competition" around climate change, and to presenting the perspectives of journalists regarding... Læs mere