PR
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Personal Branding for Entrepreneurial Journalists and Creative Professionals (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Paradox in Public Relations: A Contrarian Critique of Theory and Practice (Bog, Hardback, Engelsk)Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
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Organizational Reputation in the Public Sector (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Media Relations Measurement: Determining the Value of PR to Your Company's Success (Bog, Hardback, Engelsk)The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
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A Manager's Guide to PR Projects: A Practical Approach (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Local Democracy, Journalism and Public Relations: The changing dynamics in local media and public sector communications (Bog, Paperback / softback, Engelsk)Local Democracy, Journalism and Public Relations is a critical examinationthe impact of sustained large-scale austerity cuts on local government communications in the UK.
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Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Improving the Performance of Sponsorship (Bog, Paperback / softback, Engelsk)Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately... Læs mere
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How to Manage a Successful Press Conference (Bog, Paperback / softback, Engelsk)How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables... Læs mere
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How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable (Bog, Paperback / softback, Engelsk)This text demystifies the public relations agency experience with foundational information to simplify and clarify agency... Læs mere
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Global Public Relations: Spanning Borders, Spanning Cultures (Bog, Paperback / softback, Engelsk)This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
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The Global Public Relations Handbook: Theory, Research, and Practice (Bog, Hardback, Engelsk)This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.
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