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The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on... Læs mere
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations... Læs mere
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This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of... Læs mere
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Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book... Læs mere
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Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book... Læs mere
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Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
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Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
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This book traces the development of the public relations profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment.
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