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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
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This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
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Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
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Tens of thousands of professionals have attended David W
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This resource explains the theory and application of design. It provides a supporting gallery of examples and case studies. Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs.
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It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications... Læs mere
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Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
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Society expects employers to do more to engage with both communities and good causes and the business case for doing so can be and is being... Læs mere