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Respond effectively to day-to-day problems, challenges and incidents to prevent them from developing into a crisis and disrupting your business with this best-practice communications roadmap.
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Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
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Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the... Læs mere
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360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time.
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Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s mercurial media... Læs mere
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This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills... Læs mere
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion.
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Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with... Læs mere
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With a view to advancing our understanding of the "frame competition" around climate change, and to presenting the perspectives of journalists regarding... Læs mere