PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Personal Branding for Entrepreneurial Journalists and Creative Professionals (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Public Relations History: Theory, Practice, and Profession (Bog, Hardback, Engelsk)This book traces the development of the public relations profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment.
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Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Bog, Paperback / softback, Engelsk)This book presents a new framework for intentional strategic positioning in public relations. It... Læs mere
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Corporate Communication: A Marketing Viewpoint (Bog, Hardback, Engelsk)Corporate Communication: A Marketing Viewpoint offers an overview of the framework.
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Public Relations and the Public Interest (Bog, Hardback, Engelsk)In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse.
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Corporate Reputation and Competitiveness (Bog, Paperback / softback, Engelsk)This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
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Coaching Competencies and Corporate Leadership (Bog, Hardback, Engelsk)Explains how effective competency coaching and 360-degree feedback programs can help organizations reach their goals. This book demonstrates how a core... Læs mere
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Sport Public Relations and Communication (Bog, Paperback / softback, Engelsk)Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.
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Priority Setting and the Public (Bog, Paperback / softback, Engelsk)Practical and evidence-based, this unique book is the first comprehensive text focused on person-centered approaches to people with serious mental illness such as schizophrenia and bipolar disorder
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The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Social Media and the Islamic State: Can Public Relations Succeed Where Conventional Diplomacy Failed? (Bog, Hardback, Engelsk)This book examines how social media has transformed extremist discourse. Drawing on ISIS and their... Læs mere
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Human Resource Management in the Public Sector (Bog, Hardback, Engelsk)HRM is a core element of public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors.
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