PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Contemplating Corporate Marketing, Identity and Communication (Bog, Hardback, Engelsk)Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
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Pathways to Public Relations: Histories of Practice and Profession (Bog, Hardback, Engelsk)Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range... Læs mere
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New Media, Campaigning and the 2008 Facebook Election (Bog, Hardback, Engelsk)This book examines the way social media changed how candidates campaigned in the 2008 US presidential election, how the media covered the election and how voters received information. It was originally published as a special issue of Mass Communication & Society.
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Public Relations and Religion in American History: Evangelism, Temperance, and Business (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Social Media and Public Relations: Fake Friends and Powerful Publics (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want (Bog, Hardback, Engelsk)Strategy in Information and Influence Campaigns sets out in comprehensive... Læs mere
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Visual Identity: Promoting and Protecting the Public Face of an Organization (Bog, Hardback, Engelsk)A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a... Læs mere
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Public Relations Theory II (Bog, Hardback, Engelsk)This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
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Public Relations As Activism: Postmodern Approaches to Theory & Practice (Bog, Hardback, Engelsk)This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches (Bog, Hardback, Engelsk)This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
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Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Contemplating Corporate Marketing, Identity and Communication (Bog, Paperback / softback, Engelsk)Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Levering: Skaffevare (forvent 14 - 30 hverdage)
