PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Public Relations: Critical Debates and Contemporary Practice (Bog, Paperback / softback, Engelsk)This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
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Telecommunications and the City: Electronic Spaces, Urban Places (Bog, Paperback / softback, Engelsk)The first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management. Includes case studies from Europe, Japan and North America.
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Employment Relations in the Growing Asian Economies (Bog, Hardback, Engelsk)This book analyses the role of employment relations in the context of economic development in some of the key Asian economies: China, Hong Kong, India, Malaysia, the Phillipines, Singapore, South Korea and Taiwan.
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Corporate Reputation and Competitiveness (Bog, Hardback, Engelsk)This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.
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Human Resource Development in Small Organisations: Research and Practice (Bog, Paperback / softback, Engelsk)This collection of essays provides a comprehensive and critical evaluation of current approaches to human resource development in small organizations.
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Applied Public Relations: Cases in Stakeholder Management (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Improving the Performance of Sponsorship (Bog, Hardback, Engelsk)Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately... Læs mere
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A Handbook of Corporate Communication and Public Relations (Bog, Paperback / softback, Engelsk)A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
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Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives (Bog, Hardback, Engelsk)This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
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Branding New York: How a City in Crisis Was Sold to the World (Bog, Hardback, Engelsk)Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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Managing Communications in a Crisis (Bog, Hardback, Engelsk)A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.
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