PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Promoting Nonprofit Organizations: A Reputation Management Approach (Bog, Hardback, Engelsk)Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit’s... Læs mere
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Manager's Guide to Excellence in Public Relations and Communication Management (Bog, Paperback / softback, Engelsk)This text reports the findings of a study of public relations and communications management. The study identifies three spheres of communication excellence: the inner sphere of communication excellence; shared expectations of top communicators; and organizational culture.
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Public Relations and Nation Building: Influencing Israel (Bog, Paperback / softback, Engelsk)Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israel’s history.
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Public Relations and the History of Ideas (Bog, Paperback / softback, Engelsk)Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly... Læs mere
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Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Bog, Paperback / softback, Engelsk)Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works... Læs mere
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Strategic Silence: Public Relations and Indirect Communication (Bog, Paperback / softback, Engelsk)Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use... Læs mere
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Relationship Building in Public Relations (Bog, Paperback / softback, Engelsk)This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the... Læs mere
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Portfolio Building Activities in Social Media: Exercises in Strategic Communication (Bog, Paperback / softback, Engelsk)Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication.
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The Edward Bernays Reader: From Propaganda to the Engineering of Consent (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage -
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Perspectives on Public Relations Research (Bog, Hardback, Engelsk)This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice.
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A Handbook of Corporate Communication and Public Relations (Bog, Hardback, Engelsk)A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
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Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want (Bog, Paperback / softback, Engelsk)Strategy in Information and Influence Campaigns sets out in comprehensive... Læs mere
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