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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a... Læs mere
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This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as... Læs mere
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This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.
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This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
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Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the profession are... Læs mere
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Promoting Nonprofit Organizations guides the reader in developing and implementing a public relations strategy to enhance a nonprofit’s... Læs mere
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This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
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Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural... Læs mere
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Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly... Læs mere