PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Strategic Communication: An Introduction to Theory and Global Practice (Bog, Paperback / softback, Engelsk)This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd... Læs mere
Levering: 6 - 9 hverdage -
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Strategic Public Relations Leadership (Bog, Hardback, Engelsk)This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Techlash and Tech Crisis Communication (Bog, Paperback / softback, Engelsk)The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism.
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Invention in PR (Bog, Paperback / softback, Engelsk)A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Invention in PR (Bog, Hardback, Engelsk)A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Across the Black Water: The Andaman Archives (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication (Bog, Paperback / softback, Engelsk)Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.
Levering: 6 - 9 hverdage -
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The Erotic History of Advertising (Bog, Paperback / softback, Engelsk)With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
Status: Skaffevare (forvent 3 - 8 uger) -
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The Routledge Companion to Corporate Branding (Bog, Hardback, Engelsk)This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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Public Relations and Sustainable Citizenship: Representing the Unrepresented (Bog, Paperback / softback, Engelsk)This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with marginalised publics that disrupt the standard discourses of public relations.
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Paradox in Public Relations: A Contrarian Critique of Theory and Practice (Bog, Paperback / softback, Engelsk)Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
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Celebrity Bromances: Constructing, Interpreting and Utilising Personas (Bog, Hardback, Engelsk)This book presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.
Levering: Skaffevare (forvent 14 - 30 hverdage)
