PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Communicating in Extreme Crises: Lessons from the Edge (Bog, Hardback, Engelsk)This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates... Læs mere
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Nation Branding: Concepts, Issues, Practice (Bog, Hardback, Engelsk)Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
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Nation Branding: Concepts, Issues, Practice (Bog, Paperback / softback, Engelsk)Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
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Public Relations and Communication Management: Current Trends and Emerging Topics (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Strategic Communication and AI: Public Relations with Intelligent User Interfaces (Bog, Hardback, Engelsk)This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
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The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success (Bog, Hardback, Engelsk)This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
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The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success (Bog, Paperback / softback, Engelsk)This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
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Social Media and Crisis Communication: Second Edition (Bog, Hardback, Engelsk)The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
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Charity Marketing: Contemporary Issues, Research and Practice (Bog, Paperback / softback, Engelsk)This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.
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The Strategic Communication Imperative: For Mid- and Long-Term Issues Management (Bog, Paperback / softback, Engelsk)This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
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The Strategic Communication Imperative: For Mid- and Long-Term Issues Management (Bog, Hardback, Engelsk)This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
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Strategic Communications in Africa: The Sub-Saharan Context (Bog, Hardback, Engelsk)This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.
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