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Whether your employees are dispersed across the globe or you're working... Læs mere
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The world’s multinational enterprises face a spell of rough weather, Vernon argues, not only from the host countries in which... Læs mere
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The Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and... Læs mere
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Drawing on in-depth interviews with animation professionals, field research, and a wide-scale market survey, The Anime Boom in... Læs mere
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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing... Læs mere
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A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.
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A clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and... Læs mere
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Introduces the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of... Læs mere
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Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the... Læs mere
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This book provides an overview of the BRICS nations. Each chapter is authored by lawyers, who provide insights on demography, political and legal... Læs mere
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In summary, this comprehensive handbook will provide a trusted guide for legal and business markets to the risk profiling, structural analysis and regulatory compliance issues that face all educational organisations seeking to establish themselves internationally.