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Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance.
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The contributors to this volume challenge popular assumptions about organizations in order to redirect the ways in which organizational research is conceived and executed.
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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
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This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean... Læs mere
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This book provides the much needed research to understand social media's impact on audiences and organizations. Through an examination of a broad... Læs mere
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This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
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Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present; how the present is always historical; and how both past and present can power imagined futures.