Bemærk: Kan ikke leveres før jul.
This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies.... Læs mere
Bemærk: Kan ikke leveres før jul.
Siden første udgave af denne bog udkom i 2017, har employee advocacy vist sig at være et stærkt middel til at nå kunder, nye medarbejdere, og samarbejdspartnere i et... Læs mere
Bemærk: Kan ikke leveres før jul.
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
Bemærk: Kan ikke leveres før jul.
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
Bemærk: Kan ikke leveres før jul.
The go-to guide for PR professionals looking for new and exciting ways to exercise their creative... Læs mere
Bemærk: Kan ikke leveres før jul.
This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry’s codes of... Læs mere
Bemærk: Kan ikke leveres før jul.
This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry’s codes of... Læs mere
Bemærk: Kan ikke leveres før jul.
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Bemærk: Kan ikke leveres før jul.
This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.
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Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israel’s history.
Bemærk: Kan ikke leveres før jul.
Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.