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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions.
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s... Læs mere
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The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.
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The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking... Læs mere
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This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.
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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
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Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
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This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to... Læs mere
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A toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.
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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
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Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.