PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Customer-Centric Marketing: Supporting Sustainability in the Digital Age (Bog, Paperback / softback, Engelsk)Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
The PR Professional's Handbook: Powerful, Practical Communications (Bog, Paperback / softback, Engelsk)Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It (Bog, Paperback / softback, Engelsk)"Millionaire maker Dan S. Kennedy and co-founders of Iron Tribe Fitness,... Læs mere
Levering: 6 - 9 hverdage -
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy (Bog, Paperback / softback, Engelsk)Why do some companies have a seemingly flawless reputation while others constantly fight a... Læs mere
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Reputation Management: The Future of Corporate Communications and Public Relations (Bog, Hardback, Engelsk)The book aims to give senior executives and communications professionals a guide to the importance of reputation (in... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Public Relations Writer’s Handbook (Bog, Paperback / softback, Engelsk)From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.
Levering: 6 - 9 hverdage -
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches (Bog, Paperback / softback, Engelsk)This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Strategic Stakeholder Engagement (Bog, Hardback, Engelsk)This book enables organisations of all kinds to engage with decision-makers effectively, providing a good understanding of the key stakeholders involved, the formal and informal process of engagement.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Strategic Silence: Public Relations and Indirect Communication (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation (Bog, Hardback, Engelsk)Corporate social responsibility has grown into a global phenomenon that encompasses businesses,... Læs mere
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Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Bog, Hardback, Engelsk)This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Bemærk: Kan ikke leveres før jul.
Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
