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PR
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Political Management: The Dance of Government and Politics (Bog, Paperback / softback, Engelsk)Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with... Læs mere
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Don't Be Such a Scientist, Second Edition: Talking Substance in an Age of Style (Bog, Paperback / softback, Engelsk)An urgent and timely update on a classic book for scientists, giving them the tools to communicate and defend science.
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A Dictionary of Marketing (Bog, Paperback / softback, Engelsk)A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as... Læs mere
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The People Business: How Ten Leaders Drive Engagement Through Internal Communications (Bog, Paperback / softback, Engelsk)Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
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PR Therapy: Ignite Your Passion for Promoting Your Products, Services, & Even Yourself! (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Digital Trust: Social Media Strategies to Increase Trust and Engage Customers (Bog, Hardback, Engelsk)Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.
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Crystallizing Public Opinion (Bog, Paperback / softback, Engelsk)In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
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Political Public Relations: Concepts, Principles, and Applications (Bog, Paperback / softback, Engelsk)The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still... Læs mere
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The Global Public Relations Handbook: Theory, Research, and Practice (Bog, Paperback / softback, Engelsk)This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.
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Public Relations Writing: Strategies & Structures (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Reputation Game: The Art of Changing How People See You (Bog, Paperback / softback, Engelsk)Your reputation affects everything, the opportunities that come your way in business and in life – learn the rules to life’s most important game…
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Share This: The Social Media Handbook for PR Professionals (Bog, Hardback, Engelsk)Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.
Levering: 6 - 9 hverdage
