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Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with... Læs mere
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An urgent and timely update on a classic book for scientists, giving them the tools to communicate and defend science.
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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as... Læs mere
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Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
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Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.
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In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
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The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still... Læs mere
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This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.
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Your reputation affects everything, the opportunities that come your way in business and in life – learn the rules to life’s most important game…
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Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.