Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key polit
Bemærk: Kan ikke leveres før jul.
A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.
Bemærk: Kan ikke leveres før jul.
Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly... Læs mere
Bemærk: Kan ikke leveres før jul.
Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke garanteres før jul.
Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.
Bemærk: Kan ikke leveres før jul.
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.
Bemærk: Kan ikke leveres før jul.
Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.
Bemærk: Kan ikke leveres før jul.
The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes... Læs mere
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Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.