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This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.
Bemærk: Kan ikke leveres før jul.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
Bemærk: Kan ikke leveres før jul.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
Bemærk: Kan ikke leveres før jul.
This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.
Bemærk: Kan ikke leveres før jul.
Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad... Læs mere
Bemærk: Kan ikke leveres før jul.
With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
Bemærk: Kan ikke leveres før jul.
Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story.
Bemærk: Kan ikke leveres før jul.
Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in... Læs mere
Bemærk: Kan ikke leveres før jul.
This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation.
Bemærk: Kan ikke leveres før jul.
This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign.
Bemærk: Kan ikke leveres før jul.
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
Bemærk: Kan ikke leveres før jul.