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This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese... Læs mere
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This book looks at the field of fine arts, design and culture as an alternative... Læs mere
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A political and managerial brief on Chinese global power, this new book puts into a modern context the Chinese opportunities created by the West's chaotic and... Læs mere
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International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines... Læs mere
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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and... Læs mere
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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us.... Læs mere
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector... Læs mere
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With the accelerating integration of China into the global economy, there is a thirst to understand how Chinese managers like to lead and how Chinese employees like to be managed.... Læs mere
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In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism... Læs mere
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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and... Læs mere
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If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements,... Læs mere
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Through a series of case studies and surveys, the authors examine current... Læs mere