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Internationale virksomheder
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Marketing Revealed: Challenging the Myths (Bog, Hardback, Engelsk)This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and... Læs mere
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Global Challenges for Identity Policies (Bog, Hardback, Engelsk)The goals of this book are to provide a comprehensive review of identity policies as they are being implemented in various countries around the world, to consider... Læs mere
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Leadership, Management and Command: Rethinking D-Day (Bog, Hardback, Engelsk)The author argues that the successes and failures of D-Day, on both sides, cannot be explained by comparing the competing strategies of each side.... Læs mere
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Global Networks: The Vodafone-Ericsson Journey to Globalization and the Inception of a Requisite Organization (Bog, Hardback, Engelsk)This fascinating book provides a unique experiential view into the hidden globalization of... Læs mere
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China's Highway of Information and Communication Technology (Bog, Hardback, Engelsk)Based on first-hand information obtained from Chinese and Foreign enterprises and institutions in the Chinese ICT industry, this book presents... Læs mere
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The Future of Work (Bog, Hardback, Engelsk)The forces that are shaping the future of employment are examined in this new book. The author presents a cohesive argument for a fundamental change in attitudes to work, both from... Læs mere
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Leadership in World Shipping: Greek Family Firms in International Business (Bog, Hardback, Engelsk)A new look at the leadership of Greek ship owners in world shipping in the second half of the twentieth century. This book... Læs mere
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Multinationals in China: Business Strategy, Technology and Economic Development (Bog, Hardback, Engelsk)Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence... Læs mere
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Innovation Policies and International Trade Rules: The Textiles and Clothing Industry in Developing Countries (Bog, Hardback, Engelsk)An in-depth look at the critical question of the role of international trade rules and... Læs mere
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Growth Management: Two Hats are Better than One (Bog, Hardback, Engelsk)Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different... Læs mere
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Building Brand Value the Playboy Way (Bog, Hardback, Engelsk)Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Latin American Business Cultures (Bog, Hardback, Engelsk)How often has an American or European businessman been astonished to have his Mexican or Brazilian counterpart break off discussions without explanation and refuse to... Læs mere
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