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Internationale virksomheder
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Challenges for European Management in a Global Context: Experiences From Britain and Germany (Bog, Paperback / softback, Engelsk)This book provides cutting edge research and knowledge and an academic study of the impact of globalisation in different areas affecting management and how management is responding.
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Transnational Corporations and Human Rights (Bog, Paperback / softback, Engelsk)Bringing together a diverse group of contributors, this collection addresses the impact of transnational corporations on human rights. the impact of... Læs mere
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International Banking Strategic Alliances: Reflections on BNP/Dresdner (Bog, Paperback / softback, Engelsk)The European Union is an increasingly important influence on our daily lives with important political, economic and cultural... Læs mere
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Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value (Bog, Paperback / softback, Engelsk)Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Should some percentage of the R&D be spent on improving technology and innovation management?
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Understanding How Issues in Business Ethics Develop (Bog, Paperback / softback, Engelsk)Corporate governance, executive pay, child labour and control of industrial pollution are issues that all companies must face. While the issues themselves have been widely discussed, the process by which they develop is a much less discussed area.
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Rethinking the Future of Europe: A Challenge of Governance (Bog, Paperback / softback, Engelsk)Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning... Læs mere
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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand (Bog, Paperback / softback, Engelsk)Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their... Læs mere
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The Social Media Manifesto (Bog, Paperback / softback, Engelsk)The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case... Læs mere
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Hit Brands: How Music Builds Value for the World's Smartest Brands (Bog, Paperback / softback, Engelsk)Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This... Læs mere
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Confronting Mistakes: Lessons from the Aviation Industry when Dealing with Error (Bog, Paperback / softback, Engelsk)In most organizations, errors - although common and unavoidable - are rarely mentioned bottom-up. Using this example of... Læs mere
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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history (Bog, Paperback / softback, Engelsk)From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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Re-Examining EU Policies from a Global Perspective: Scenarios for Future Developments (Bog, Paperback / softback, Engelsk)New perspectives and analyses of key European policies through their past successes and failures, present challenges... Læs mere
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