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Internationale virksomheder
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Multinationals and Global Consumers: Tension, Potential and Competition (Bog, Hardback, Engelsk)International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities... Læs mere
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The Challenge for Japanese Multinationals: Strategic Issues for Global Management (Bog, Hardback, Engelsk)The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice.
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Culture and Gender in Leadership: Perspectives from the Middle East and Asia (Bog, Hardback, Engelsk)The overall aim of this volume is to present the research studies carried out in the Middle East and Asia in the fields of culture and gender and their influence on leadership in particular.
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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Bog, Hardback, Engelsk)Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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Global Mindset and Leadership Effectiveness (Bog, Hardback, Engelsk)The book addresses managerial attitudes regarding globalization and international business, often referred to as a global mindset. A global mindset is not... Læs mere
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Organizational Culture and Commitment: Transmission in Multinationals (Bog, Hardback, Engelsk)Formation of company citizenship leads to success for the multinational companies by creating psychological alignments of the... Læs mere
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Enacting Globalization: Multidisciplinary Perspectives on International Integration (Bog, Hardback, Engelsk)Enacting Globalization consists of a rich set of papers with a variety of disciplinary perspectives, focusing on Globalization and its portrayal through International Integration as manifested by its myriad flows such as people, trade, capital and knowledge flows.
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Exploring Cross-Cultural Competence in East Asia (Bog, Hardback, Engelsk)How could hybrid organizations and leaders improve effectiveness in order to increase the chances of success for their business organizations in East... Læs mere
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The New Geography of Innovation: Clusters, Competitiveness and Theory (Bog, Hardback, Engelsk)Innovation is the main engine of competitiveness. However, in a world in which everything goes faster, the inherent nature of the... Læs mere
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International Business and Institutions after the Financial Crisis (Bog, Hardback, Engelsk)The challenge in the post crisis world is how business, government and academia come together to foster conditions for sustainable... Læs mere
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Successes and Challenges of Emerging Economy Multinationals (Bog, Hardback, Engelsk)Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful... Læs mere
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Competitive Dynamics in the Mobile Phone Industry (Bog, Hardback, Engelsk)This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as... Læs mere
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