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Bemærk: Kan ikke leveres før jul.
This book focuses on the implications of digitalisation in the mobility service industry.
Bemærk: Kan ikke leveres før jul.
The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Bemærk: Kan ikke leveres før jul.
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
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Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer... Læs mere
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This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
Bemærk: Kan ikke leveres før jul.
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
Bemærk: Kan ikke leveres før jul.
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
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Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Bemærk: Kan ikke leveres før jul.