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Markedsundersøgelser
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Building Brand Authenticity: 7 Habits of Iconic Brands (Bog, Hardback, Engelsk)The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they... Læs mere
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets (Bog, Hardback, Engelsk)Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers (Bog, Hardback, Engelsk)To stay competitive, firms need to build great products but they also need to lend these products to the... Læs mere
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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Bog, Hardback, Engelsk)For brands to succeed in a competitive environment they need to build a 'loving' relationship with their... Læs mere
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Bog, Hardback, Engelsk)Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
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Advances in Chinese Brand Management (Bog, Hardback, Engelsk)Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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Understanding Consumer Choice (Bog, Hardback, Engelsk)Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
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Practical Manual of Quality Function Deployment (Bog, Paperback / softback, Engelsk)This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework.
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Marketing and American Consumer Culture: A Cultural Studies Analysis (Bog, Hardback, Engelsk)This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic... Læs mere
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Advances in Luxury Brand Management (Bog, Hardback, Engelsk)Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management... Læs mere
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Innovative China: Innovation Race Between East and West (Bog, Hardback, Engelsk)China is trying to turn its labor, capital and resources intensive, lower added-value and export dependent growth into a sustainable innovative economy.
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Markenadaquate Gestaltung von Live Communication-Instrumenten: Untersuchung der Wahrnehmung und Wirkung von Messestanden (Bog, Paperback / softback, Tysk)Sie zeigt, welche Elemente der Messestandgestaltung besonders aufmerksamkeitsstark sind, welche Besonderheiten das Blickverhalten kennzeichnen und dass die markenadäquate Gestaltung eines Messeauftritts die Wahrnehmung bestimmter Markeneigenschaften beeinflusst.
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