PR
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Online Place Branding: The Case of Hong Kong (Bog, Hardback, Engelsk)Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book... Læs mere
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The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age (Bog, Hardback, Engelsk)This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
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Marketing Communications (Bog, Hardback, Engelsk)Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
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Marketing Communications (Bog, Paperback / softback, Engelsk)Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
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International Public Relations: Perspectives from deeply divided societies (Bog, Paperback / softback, Engelsk)While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted, particularly those in divided, conflict and post-conflict societies.
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Intercultural Public Relations: Realities and Reflections in Practical Contexts (Bog, Paperback / softback, Engelsk)This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
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Intercultural Public Relations: Realities and Reflections in Practical Contexts (Bog, Hardback, Engelsk)This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
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Health Communication and Mass Media: An Integrated Approach to Policy and Practice (Bog, Hardback, Engelsk)In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing... Læs mere
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Gaining Influence in Public Relations: The Role of Resistance in Practice (Bog, Hardback, Engelsk)Explains how professionals can increase their influence in practice to help their organizations achieve success. This book... Læs mere
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The Dark Side of Marketing Communications: Critical Marketing Perspectives (Bog, Hardback, Engelsk)What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
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Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Bog, Paperback / softback, Engelsk)This innovative book connects the disciplines of participatory and development... Læs mere
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Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail (Bog, Hardback, Engelsk)From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S.
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